Smeet

Smeet markets Europe’s leading interactive 3D social game, recording to date almost 12 million Smeeters.

At the onset of the Smeet - DMG cooperation, the goal was to increase the number of quality users in European markets. The challenge, in effect, was double: both to achieve very high volumes and to simultaneously attract high quality users that would ensure higher LifeTime Value.



An aggressive dCPM strategy was applied to achieve higher tiers of media and enable increased traffic volumes and quality of users.

In addition, our creative teams set out to come up with the creative strategies and implementation that would promote the achievement of these difficult goals. Throughout the creative process, Smeet was a close partner, providing feedback, suggestions and insights. As a result, complete creative sets were tailored to the language, cultural environment, primary target audiences and the interests of users in each market. New types of creative were produced, including interactive banners that drive higher user engagement with the game.

In addition, post-click optimization of landing pages through our proprietary Traffiliate platform has been tailored to each addressed market. In some markets, we were able to apply just one format for the landing page, whereas in others we have found that a number of different landing pages generated better results.

Traffiliate’s capability to manage multiple LPS simultaneously is key to this achievement.
Thanks to the excellent results, the client decided to extend the activity to additional markets as well.
Plans for expansion into additional territories