Travian Games

Travian Games, based in Germany, is at the cutting edge of the online gaming industry. Its multi-player online games have recorded over 120 million registrations and are available in over 40 languages worldwide.

Travian Games poses true challenges in the advertising and management of its campaigns, which are held in different geos, such as France, Italy, Germany, Turkey, the Netherlands, Belgium and the UK. Large volumes of registrations must be achieved in a highly competitive media market. Every launch into a new territory or target audience must be supported by competitive procurement of media.

Throughout every campaign, creative banner sets must be continuously produced and refreshed, as frequently as once a week, to attract and interact with new users and encourage engaged users to check for what’s new.

The Travian Games solution was particularly challenging because of the number of territories, audiences and diversified media channels that had to be addressed. Entire creative sets had to be tailored to the language, cultural environment and primary target audiences—accompanied by continuous refreshments, attractions and attention-grabbers for one of the most competitive, high potential domains on the web.

The solution included dedicated media buying and management of unique properties which could leverage the campaigns’ performances and KPIs.
Maintaining and strengthening Travian Games’ brand and adhering to its strict high standards of quality drove many of the decision-processes and optimization goals.

Deploying DMG’s unique optimization platform, with its pixel by pixel measurement of several parameters simultaneously, DMG’s dedicated account managers were able to present Travian Games with irrefutable data, and, most important, enable timely, effective adaptations to further accelerate success.